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01:
Arts
and Crafts Movement
This
assignment is the first in a sequence that will help
you learn some of the elementary principles and practices
of graphic design.
REQUIREMENTS
1)
Letterhead - 8" x 10" maximum workarea
2) Envelope design must relate to letter
3) Contains logo and minimum 2 colors
4) Pay close attention to craftsmanship
deliverables:
1 print out of the logo.
Mounted logo and letterhead
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Hand in all materials in a 9" x 12"
manilla envelope.
Affix your course label on the backside
of the double blackboard.
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Letterhead
and Envelope Project:
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Objectives
The assignment in this historical sequence will
provide you with many opportunities to learn about
and reflect upon the proper use of visual elements
and principles for a given assignment. Because
many of our design conventions in the graphic
arts arose within the context of book design,
completing this assignment will help to ground
you in many principles of effective design. A
benefit to this assignment is that it is a practical
application, like a good deal of the work you
will be called upon to perform in your career.
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Project
01_description (.pdf) |
Components
in the sequence include:
Writing a profile of a designer from the Arts and Crafts
movement
Planning and preparing a graphic text representation
of the designers name
Developing an effective page layout for the letterhead
and envelope
Hand In
- A
one page profile of the graphic designer
- Sketches
of the text based graphic
- Three
comprehensive layouts
- The
final letterhead and envelope
(mounted and flapped)
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