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Office Hours:
(No appointment
needed)
M, noon - 1:30pm at LOOP
W, 3pm - 4:30pm at LOOP
Advising hours:
(by appointment only)
M, 1:30pm - 3pm at LOOP
W, 1:30pm - 3pm at LOOP
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2181 graphic design 01 |
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Text:
Type
and Image : The Language of Graphic Design
by Philip Meggs
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Text:
Graphic
Style : From Victorian to Digital
by Steven Heller, Seymour Chwast
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Objectives
This course has as its main objectives
to introduce the students to the history, techniques,
processes, terminology, and basic compositional
and conceptual skills of the graphic designer.
The
course stresses three main objectives: craftsmanship,
composition and concept. These components will
be presented through lectures, demonstrations,
and discussions of printed samples and slides.
- Craftsmanship
includes tools and materials and how to use
them, with a heavy emphasis on precision and
presentation.
- Composition
builds upon the principles covered in the prerequisites
for this course and stresses the gestalt principles
of visual perception as a foundation for understanding
compositional problems.
- Conceptually
the course covers design as a form of aesthetic
expression and as a means of effective communication.
The student is asked to solve problems which
involve these aspects using conventional as
well as more experimental methods.
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Topics
- Elements
of Graphic Design
- Union
of Word and Picture
- Graphic
Space
- Graphic
Resonance
- The
Design Process
During
class sessions, your active participation is required:
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critical group discussions and progress
reviews of project assignments;
- informal
group discussions about design concepts, based on
reading and homework assignments;
- individual
discussions, while working on project assignments
in the studio.
- outside
the scheduled lecture sessions, plan at least six
hours per week for homework, reading and project assignments.
Project assignments are sequential and progressive,
developing concepts throughout the term.
- at
various times during the quarter, there will be short
in-studio exercises coordinated with reading and project
assignments.
| Grading: |
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A |
100
- 93 |
15%
project 1 |
| B
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92
- 85 |
15%
project 2 |
| C |
84
- 77 |
15%
midterm project |
| D
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76
- 69 |
15%
project 3 |
| F |
68
- 00 |
15%
project 4 |
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15%
final project |
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10%
exercises |
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 E-MAIL
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